CASE STUDIES
EVEREST FILDISAKOS A.E.
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CASE STUDIES
EVEREST FILDISAKOS A.E.
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As part of the in-house team at Everest Fildisakos A.E., I played a key role in activating the national Power Meals campaign—a strategic collaboration between chef Vasilis Kallidis and dietitian Anastasios Papalazarou. Designed to position Everest within the fast-growing health-forward food space, the campaign marked a pivotal shift from traditional quick-serve to modern, wellness-focused convenience.
And it worked. Power Meals led to a 10% increase in sales, audience reach expanded by 22%, and engagement across social channels surged by 35%.
This campaign wasn’t just about launching a menu—it was about reframing who we were, who we spoke to, and how we showed up in culture. My role was to lead that shift—with insight, intention, and impact.
My focus was clear: make the campaign resonate with a new generation of consumers. I led marketing research that uncovered three under-targeted but high-potential audience segments: the clean girl aesthetic community, fitness-first consumers, and Gen Z (ages 12–25). These insights became the foundation of our content strategy. We repositioned Power Meals as functional, fashionable fuel—elevating the menu from product to lifestyle. We paired that with curated visual storytelling and the introduction of matcha lattes, aligning our messaging with culturally fluent, design-driven audiences.
This wasn’t just a local rollout—it was a brand evolution. Our visual presence shifted from traditional product shots to elevated, editorial-style assets. Our voice became sharper, more intentional. Our strategy moved from broad reach to precise resonance.
CASE STUDIES
EVEREST FILDISAKOS A.E.
+10%
+22%
+35%
SALES SURGE
AUDIENCE REACH
ENGAGEMENT GROWTH
CASE STUDIES
EVEREST FILDISAKOS A.E.
CASE STUDIES
CUCUNARI
CASE STUDIES
CUCUNARI
CASE STUDIES
CUCUNARI
At Cucunari, I led the digital rollout for Trio di Pistacchio—a limited-edition launch featuring three pistachio-infused products: Dubai pistachio chocolate, pistachio cannoli, and pistachio coffee. Rooted in the rise of pistachio culture across food and fashion spaces, this campaign was more than a seasonal drop—it was a moment designed to capture aesthetic attention and drive measurable results.
We developed an integrated launch strategy across all social platforms, combining trend analysis, visual curation, and strategic timing. The campaign leaned into viral behavior—highlighting the luxury, indulgence, and cult appeal of pistachio through sharp visuals, minimalist design, and sensory language. Each product was positioned not just as a dessert, but as a lifestyle statement—fitting seamlessly into the “clean girl meets quiet luxury” energy that dominated the digital space.
From moodboarding to rollout, my role was to craft a campaign that felt timely, desirable, and entirely on-brand. This was a drop designed to convert attention into action, and attention is exactly what we got.
The launch led to a 25% increase in monthly sales, driven by high engagement, product-led storytelling, and consumer interest that went beyond the feed. Trio di Pistacchio became more than a product line—it became a brand moment.
+25%
3x
2.3x
SALES
PRODUCT SELL-THROUGH
HIGHER REACH
CASE STUDIES
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I_M_BEACH
CASE STUDIES
I_M_BEACH
CASE STUDIES
I_M_BEACH
3X
+41%
ROI
BRAND AWARENESS
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At I M Beach, I led the creative strategy for a seasonal campaign centered around the launch of a curated lookbook and influencer seeding initiative—designed to elevate brand visibility and cement our presence in the modern resortwear space.
We crafted a visually cohesive lookbook that captured the brand’s effortless, sun-soaked identity and activated a targeted seeding strategy through the founders’ social circles. This approach prioritized authenticity and built organic traction with the exact audience we wanted to reach.
From creative direction to rollout, every element was designed to feel intentional, editorial, and aspirational. The results reflected that: the campaign delivered a 3x return on investment and drove a 41% increase in brand awareness.
CASE STUDIES
I_M_BEACH
CASE STUDIES
NUTRISCIOUS
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CASE STUDIES
NUTRISCIOUS
CASE STUDIES
NUTRISCIOUS
At NutriScious, I led a content and digital strategy refresh designed to increase engagement, drive qualified traffic, and grow the brand’s owned audience—all without relying on paid media. The goal was to build trust, not just traffic.
We introduced a trend-driven content approach across all digital touchpoints, aligning wellness messaging with timely formats and platform behavior. At the same time, I launched a new health-focused blog section on the brand’s website, creating SEO-rich, informative content that added depth to our positioning and gave consumers a reason to return.
This dual-channel strategy paid off. The site’s new content section drove a 12% click-through rate, significantly above industry benchmarks, while our revamped social strategy led to over 500 new email subscribers in just one month—organically. No paid campaigns, just smart creative, clear intent, and strong execution.
Together, these efforts shifted NutriScious from a wellness brand to a wellness resource, turning followers into loyal subscribers and passive visitors into active users.
+12%
+500
CLICK-THROUGH-RATE
NEW EMAIL SUBSCRIBERS IN 1 MONTH
CASE STUDIES
NUTRISCIOUS
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