TREND ANALYSIS
MIU MIU GLASSES
LET'S START A REVOLUTION
TREND ANALYSIS
MIU MIU GLASSES
TREND ANALYSIS
MIU MIU GLASSES
HOW MIU MIU MADE GLASSES COOL AGAIN...
CAMPAIGN
RUNWAY STYLING
A-LIST PLACEMENTS
MICRO INFLUENCERS
Miu Miu’s official rollout of the oval acetate glasses was part of a broader brand shift toward soft power dressing—blending intellectualism, irony, and a post-balletcore aesthetic. The eyewear campaign leaned into neutral tones, schoolgirl styling, and eyewear-as-attitude. The visuals felt editorial, not commercial—designed to spark aesthetic aspiration, not direct selling.
The brand collaborated with micro-influencers, leveraging their niche audiences to build grassroots credibility. This approach significantly contributed to Miu Miu's social media presence, with Instagram accounting for 83% of Miu Miu's Earned Media Value (EMV), 84% of impressions, and 85% of engagement.
The glasses appeared at Miu Miu’s SS24 show, styled with elevated business casual. It wasn’t a launch—it was a visual thesis. It was clearly a success resulting in a 210% surge in miu miu eyewear searches.
The tipping point came through carefully placed A-lister sightings. Sydney Sweeney, Emma Chamberlain, Hailey Bieber, and Sabrina Carpenter each styled the glasses organically integrating them into their routines. Whether front row, in campaigns or captured on the street, these placements made the product feel both aspirational and attainable. Sydney Sweeney’s content ranked among Miu Miu’s top five social media posts by impact, contributing significantly to its digital momentum.
THE TAKEAWAY
Miu Miu reported an 89% year-on-year revenue increase
This wasn’t accidental virality. It was a perfectly timed and flawlessly executed campaign that blended micro-seeding, runway relevance, and celebrity cool into one cohesive movement.
Miu Miu didn’t follow a trend—they built it.
TREND ANALYSIS
CRUMBLE COOKIES
2022: Celebrity Collaborations and Cultural Integration
HOW CRUMBLE COOKIES SINGLEHANDEDLY BAKED A BILLION DOLLAR TREND...
2019–2020: Rapid Expansion and Franchising
2018: Introduction of the Weekly Rotating Menu
Crumbl began franchising, leading to rapid expansion across multiple states. The brand's distinctive pink boxes and innovative flavors contributed to its growing popularity.
2017: Humble Beginnings in Logan, Utah
Crumbl Cookies was born when cousins Sawyer Hemsley and Jason McGowan founded the company with the goal of creating the perfect chocolate chip cookie. They utilized A/B testing methods, gathering feedback from local communities and their family to refine their recipe. The first Crumbl store opened in Logan, Utah, featuring an open-concept kitchen to showcase the baking process, only serving one cookie: the choc chip.
To manage the growing demand and streamline operations, Crumbl implemented a weekly rotating menu, offering a variety of unique cookie flavors each week alongside their staple Milk Chocolate Chip and Chilled Sugar cookies.
2021: Social Media Virality
Crumbl leveraged platforms like TikTok and Instagram to showcase their cookies, leading to viral trends and increased brand awareness, and most importantly a LOT of UGC. The brand's TikTok account gained millions of followers, with content featuring cookie reviews, unboxings, and behind-the-scenes baking processes.
Crumbl collaborated with various celebrities and brands (e.g., Olivia Rodrigo, Reese's, the Kardashians, Oreo), further embedding the brand into pop culture. These partnerships included limited-time cookie flavors inspired by popular figures, generating significant buzz and media coverage.
TREND ANALYSIS
RHODE LIP TINTS
TREND ANALYSIS
2023: Introduction of the Peptide Lip Tints
2022: Rhode's Debut
Hailey Bieber, a well-known model, launches Rhode with a minimalist skincare line, including the Peptide Lip Treatment. The brand emphasizes simplicity, efficacy, and affordability.
Rhode expands into color cosmetics with the launch of Peptide Lip Tints in four shades: Ribbon, Toast, Raspberry Jelly, and Espresso. Each shade is inspired by personal elements of Hailey's life, adding authenticity to the product line.
RHODE LIP TINTS
Late 2024: Strategic Collaborations
Early 2024 Innovative Accesories
The Rhode Lip Case, a phone case designed to hold the Peptide Lip Treatment, is introduced, merging functionality with style and driving social media buzz.
Rhode collaborates with influencer Matilda Djerf to launch the Peppermint Glaze Lip Treatment, tapping into the frosty lip trend. A limited-edition Strawberry Glaze Lip Tint is released in partnership with Krispy Kreme, blending beauty with food culture.
